Write & grow

Design and test an email campaign

4 tools Β· 4 stepsCreators & marketersSome setup

Take an email from a rough message to an HTML design that you have checked in email clients.

Study the structure

Really Good Emails

Email examples help you spot layouts that support one clear message.

Save a few examples with a similar purpose. Note the hierarchy and call to action rather than copying someone else’s campaign.

Carry into the next stepA clear direction for the email.

Tighten the message

Hemingway

Readability feedback helps remove friction before you design.

Edit the subject, opening and call to action. Keep the central point understandable without relying on images.

Carry into the next stepA concise email draft.

Build the email

Stripo

A visual email builder turns the draft into an HTML layout.

Create the layout, add links and alternative text, and export it in the format supported by your sending platform.

Carry into the next stepAn email template ready to test.

Inspect a test email

Mailtrap

An email sandbox lets you inspect a message before it reaches real recipients.

Send the template through a test SMTP setup into the sandbox. Review its HTML, links and device previews, then test it in your intended email clients using your sending platform.

You’re done when you haveAn inspected test message and a template ready for final client checks.

Use these as flexible workflows: copy, export, or move files between tools as needed. Check the tool details for the plan and platform that fit your project. Explore all recipes β†’